SJA Martial Arts — Martial Arts Academy Website (Swansea, UK)

A booking and programme website for SJA Martial Arts, a family-run academy in Swansea, Wales, with locations at Swansea YMCA, Neath Town Centre and West Cross. An overseas client — the build was delivered from the Philippines to the UK. What it does Separate programme pages for Brazilian Jiu-Jitsu, Submission Grappling and Self Defence, each split into kids' and adults' classes. Discipline pages explaining Combat Jiu-Jitsu, Brazilian Jiu-Jitsu and Submission Grappling to people who have never trained. A class timetable and a free-trial booking flow, with a sticky call-to-action that follows the visitor down every page. Member testimonials, a coach introduction video, and click-to-call and email contact throughout. Google Ads conversion tracking wired in, so enquiries from paid search are attributed to the campaign that produced them. The whole site is built for one job: turning a search for "BJJ Swansea" into a booked free trial.