Built for enquiries, not likes
Facebook is where most Philippine buying decisions start, which is also why most Facebook budgets get wasted. Boosted posts optimise for engagement, so Facebook shows them to people who like and scroll — not to people who message and buy.
Campaigns here are set up for the outcome you actually want: messages to your page, form submissions, bookings, or purchases. The objective, the audience and the creative are chosen for that outcome and nothing else.
Tracking is installed properly — the Pixel and Conversions API together, so results are still measured when browsers block the Pixel. Without that you are guessing, and guessing is expensive.
Targeting that matches your business
Location targeting down to the city or a radius around your shop, so a barbershop in Angeles is not paying for clicks from Davao. Age, interest and behaviour layers built from who already buys from you.
Custom audiences from your existing customer list and page engagement, and lookalike audiences built from your best buyers — the single highest-leverage targeting available on the platform, and the one most accounts never turn on.
Retargeting for people who visited, watched, or messaged and did not finish. That audience is small, cheap and converts better than anything else you can buy.
Creative, testing and reporting
Ad creative written and designed for the offer — image and video, in Tagalog or English, with hooks tested against each other rather than chosen by opinion.
Several variations run at once, the losers get switched off, and budget moves to what works. This is the part that separates an account that improves from an account that plateaus.
Reporting shows cost per enquiry and cost per customer, not reach and impressions. If it is not producing leads at a price that works for you, we change it or stop it.
Frequently asked questions
Magkano ang budget na kailangan sa Facebook Ads?
Ad spend goes to Facebook and is separate from management. Small local businesses often start around ₱300 to ₱500 a day, which is enough to gather real data. Starting far below that mostly produces noise. Management is quoted separately based on the number of campaigns.
Gaano katagal bago may resulta?
The first enquiries often arrive within days, but the first week or two is the algorithm learning. Real judgement comes after enough conversions to be meaningful — usually two to four weeks.
Sino ang may-ari ng ad account?
You do. Campaigns run inside your own Business Manager and ad account. If we stop working together, everything — the account, the audiences, the data — stays with you.
Boost post na lang, pwede na ba?
Boosting optimises for engagement, so Facebook finds people who react rather than people who buy. It is the reason so many businesses conclude "hindi effective ang FB ads" — the campaign was never pointed at the right outcome.
Gagawa rin ba kayo ng creative?
Yes. Ad copy and creative are part of the work, tested in variations. If you have photos or video of the real business, those usually outperform stock.
Work that backs this up
SJA Martial Arts — Martial Arts Academy Website (Swansea, UK)
A booking and programme website for SJA Martial Arts, a family-run academy in Swansea, Wales, with locations at Swansea YMCA, Neath Town Centre and West Cross. An overseas client — the build was delivered from the Philippines to the UK. What it does Separate programme pages for Brazilian Jiu-Jitsu, Submission Grappling and Self Defence, each split into kids' and adults' classes. Discipline pages explaining Combat Jiu-Jitsu, Brazilian Jiu-Jitsu and Submission Grappling to people who have never trained. A class timetable and a free-trial booking flow, with a sticky call-to-action that follows the visitor down every page. Member testimonials, a coach introduction video, and click-to-call and email contact throughout. Google Ads conversion tracking wired in, so enquiries from paid search are attributed to the campaign that produced them. The whole site is built for one job: turning a search for "BJJ Swansea" into a booked free trial.
MASTERmind Chess Café — Rating & Café Management System
A live production system built for MASTERmind Chess Café in Angeles City — not a template, a real business running on it every day. Players join a queue from their phone, walk in, play rated chess on a real board, and climb a café-exclusive leaderboard. The rating engine, the staff terminal, and the café's public pages are all part of the same system. What it does Player accounts with username login, profile photos, badges, and in-app notifications. Custom Elo rating engine with a rank ladder — Pawn, Knight, Bishop, Rook, King, through to Mastermind Champion — capped at 10 rated games a day. Online queue and café check-in: players queue remotely, staff confirm arrival at the counter. Staff terminal for starting matches, recording results, one-tap rematches, and handling disputes. Monthly rewards, membership tiers, and a live leaderboard. Swiss-Manager CSV import for tournaments run off-site. Owner-managed content — the café page, menu, coaching, tournaments, and champions are all edited from the admin panel with no developer involved. Installable as a PWA with its own icon and an offline page. Built and maintained end to end: database design, row-level security, the rating math, the staff workflows, and the public site.
Let's talk about your facebook ads
Send a message describing what you need. You get a straight answer on scope, timeline and price — no sales call, no obligation.
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