Intent is the whole advantage
Someone typing "BJJ classes near me" or "pharmacy POS system Philippines" has already decided they want the thing. There is no persuading left to do — you only have to be there, and be credible.
Campaigns are built around the keywords that carry that intent, and just as importantly around the negative keywords that stop you paying for "free", "libre", "tutorial" and "jobs" — which is where a surprising share of untended budgets go.
This is not theory. SJA Martial Arts, the Swansea academy in the project catalog, runs Google Ads conversion tracking on its site so every enquiry is attributed to the campaign that produced it.
Tracking that tells the truth
Conversion tracking is installed before anything is spent. Calls, form submissions, bookings and messages are each counted as their own conversion, so you can see which one the money is actually buying.
Without it, Google optimises toward clicks and you optimise toward hope. With it, the campaign teaches itself which searches produce customers and shifts budget there.
Reporting is in the terms you care about: cost per enquiry, cost per customer, and which search terms produced them.
Landing pages that finish the job
A good ad pointed at a bad page is wasted money, and it also raises what Google charges you — Quality Score means a slow or irrelevant page costs more per click.
Where the existing site is the bottleneck, the landing page gets built as part of the work. That is the same skill as the rest of this business: fast, clear pages with one obvious next step.
Google Search and Maps for local businesses, with Performance Max where it genuinely fits rather than because it was the default.
Frequently asked questions
Alin ang mas maganda, Google Ads o Facebook Ads?
They do different jobs. Google catches people already searching — higher intent, usually higher cost per click. Facebook creates demand among people who were not looking yet — cheaper clicks, more persuasion needed. Businesses selling something people actively search for should usually start with Google; businesses selling discovery products start with Facebook.
Magkano ang budget sa Google Ads?
Cost per click varies a lot by industry, so budget is set from your target cost per enquiry rather than a flat number. We work out what a customer is worth to you first, then set spend from that.
Kailangan ba ng bagong website?
Not always. If your current page loads fast and makes the next step obvious, it can work as it is. If it is the reason clicks are not converting, building a landing page is part of the service.
Akin ba ang Google Ads account?
Yes. Everything runs in your own account, and the history, conversion data and audiences stay with you.
Gaano katagal bago mag-rank sa Google?
Ads appear as soon as the campaign is approved, usually within a day — that is the point of paying. Ranking organically is a different job and takes months, which is why the two are often run together.
Work that backs this up
Let's talk about your google ads
Send a message describing what you need. You get a straight answer on scope, timeline and price — no sales call, no obligation.
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